Work

Probability Models for Customer-Base Analysis

Year: 2009

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2008.11.003

Authors: Peter S. Fader, Bruce G.S. Hardie

Institutions: University of Pennsylvania, London Business School

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2075211514

FWCI: 28.72

Cites: 68

Cited by: 208

Related to: 10