Work

Remember the USP? (Unique selling proposition)

Year: 2000

Type: article

Source: The Antidote

DOI: 10.1108/eum0000000006861

Author: T Kippenberger

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2075250080

FWCI:

Cites:

Cited by: 8

Related to: 10