Work

Factors influencing mobile services adoption: a brand‐equity perspective

Year: 2012

Type: article

Study design: Observational Study

Source: Internet Research

DOI: 10.1108/10662241211214548

Authors: Wei‐Tsong Wang, Hui‐Min Li

Institution: National Cheng Kung University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2075259697

FWCI: 30.14

Cites: 139

Cited by: 237

Related to: 10