Work

Revealing obstacles to the consumer imagination

Year: 2014

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2014.01.003

Authors: Nancy Spears, Atefeh Yazdanparast

Institutions: University of North Texas, University of Evansville

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2075309010

FWCI: 13.93

Cites: 55

Cited by: 91

Related to: 10