Work

Examining children's preference for phonetically manipulated brand names across two English accent groups

Year: 2013

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2013.10.005

Authors: Stacey Baxter, Tina Lowrey

Institutions: University of Newcastle Australia, HEC Paris

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2075359253

FWCI: 7.926

Cites: 9

Cited by: 23

Related to: 10