Work

An alternative measure of relative brand attitudes

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421211253614

Authors: Chiharu Ishida, Steven A. Taylor

Institution: Illinois State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2075413894

FWCI: 0.912

Cites: 48

Cited by: 13

Related to: 10