Work

Brand related information as context: the impact of brand name characteristics on memory and choice

Year: 2009

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-009-0175-8

Authors: Sridhar Samu, H. Shanker Krishnan

Institutions: Indian School of Business, Indiana University Bloomington, Indiana University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2075745682

FWCI: 6.225

Cites: 64

Cited by: 50

Related to: 10