Work

The International Dimension of Branding: Strategic Considerations and Decisions

Year: 1989

Type: article

Source: International Marketing Review

DOI: 10.1108/eum0000000001512

Authors: Sak Onkvisit, John J. Shaw

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2075914756

FWCI: 3.145

Cites: 7

Cited by: 71

Related to: 10