Work

Brand equity and retailer acceptance of brand extensions

Year: 1999

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/s0969-6989(97)00039-8

Authors: Colleen Collins-Dodd, Jordan J Louviere

Institutions: Simon Fraser University, The University of Sydney

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: University of Alberta, Simon Fraser University

OpenAlex ID: W2075933262

FWCI: 5.54

Cites:

Cited by: 67

Related to: 10