Work

Verisimilitude or Advertising? Brand Appearances on Prime‐Time Television

Year: 2000

Type: article

Source: Journal of Consumer Affairs

DOI: 10.1111/j.1745-6606.2000.tb00092.x

Authors: ROSEMARY J. AVERY, ROSELLINA FERRARO

Institutions: Cornell University, Duke University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076071497

FWCI: 6.229

Cites: 23

Cited by: 168

Related to: 10