Work

Total customer engagement: designing and aligning key strategic elements to achieve growth

Year: 2010

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421011046175

Authors: Christopher Roberts, Frank Alpert

Institution: The University of Queensland

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076127331

FWCI: 13.32

Cites: 10

Cited by: 125

Related to: 10