Work

Functional Practice and Conceptual Function—the Inherent Dichotomy of Marketing

Year: 1987

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1987.9964029

Author: Kenneth N. Bernard

Institution: University of Strathclyde

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076219971

FWCI: 1.788

Cites: 14

Cited by: 10

Related to: 10