Work

A Characterization of Retailer Response to Manufacturer Trade Deals

Year: 1999

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379903600409

Author: Rajeev K. Tyagi

Institution: University of California, Irvine

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076257972

FWCI: 9.662

Cites: 19

Cited by: 114

Related to: 10