Work

Realism versus simplicity in strategic marketing planning: the impact of temporality

Year: 2011

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634501111178686

Author: Marc Logman

Institution: Antwerp Management School

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076337236

FWCI: 2.13

Cites: 50

Cited by: 7

Related to: 10