Work

Exploring the role of acculturation in brand choice: A new perspective for targeting Indians living in the United Kingdom

Year: 2012

Type: article

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/jt.2012.4

Authors: Rohini Vijaygopal, Sally Dibb

Institution: University of Bedfordshire

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: bronze

OpenAlex ID: W2076352488

FWCI: 2.736

Cites: 57

Cited by: 19

Related to: 10