Work

Cause's attributes influencing consumer's purchasing intention: empirical evidence from China

Year: 2008

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555850810909704

Authors: Jundong Hou, Lanying Du, Jianfeng Li

Institution: Huazhong University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076473748

FWCI: 3.266

Cites: 36

Cited by: 123

Related to: 10