Work

The evaluation and analysis of retail sales promotions

Year: 1990

Type: article

Source: European Journal of Operational Research

DOI: 10.1016/0377-2217(90)90219-2

Authors: John Preston, Alan Mercer

Institution: Lancaster University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076504883

FWCI: 1.37

Cites: 2

Cited by: 7

Related to: 10