Work

A prediction model for the purchase probability of anonymous customers to support real time web marketing: a case study

Year: 2004

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2004.01.008

Authors: Euiho Suh, Seungjae Lim, Hyunseok Hwang, Suyeon Kim

Institutions: Pohang University of Science and Technology, LG (South Korea), Hallym University, Daegu University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076547633

FWCI: 7.422

Cites: 29

Cited by: 57

Related to: 10