Work

Store brand and store loyalty: The moderating role of store brand positioning

Year: 2010

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-010-9126-x

Authors: Mercedes Martos-Partal, Óscar González-Benito

Institution: Universidad de Salamanca

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076617610

FWCI: 8.551

Cites: 36

Cited by: 74

Related to: 10