Work

An examination of brand personality through methodological triangulation

Year: 2005

Type: article

Source: Journal of Brand Management

DOI: 10.1057/palgrave.bm.2540254

Authors: Traci H Freling, Lukas P Forbes

Institution: Western Kentucky University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076765092

FWCI: 19.13

Cites: 22

Cited by: 189

Related to: 10