Work

Segmenting women fashion magazine readers based on reasons of buying, fashion involvement and age: a study in the Turkish market

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2013.790708

Authors: Oylum Korkut Altuna, Özge Siğirci, F. Müge Arslan

Institutions: Istanbul University, Marmara University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076768150

FWCI: 3.669

Cites: 52

Cited by: 13

Related to: 10