Work

Globally integrated marketing communications

Year: 1996

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/135272696346114

Authors: Andreas F. Grein, Stephen J. Gould

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Shell

OpenAlex ID: W2076808707

FWCI: 9.072

Cites: 5

Cited by: 44

Related to: 10