Work

Les modèles de concurrence entre les marques : Pratiques et limites

Year: 1999

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737019901400401

Authors: Dwight Merunka, Sophie Changeur, Pascal Bourgeat

Language: French

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076962467

FWCI: 1.006

Cites: 33

Cited by: 6

Related to: 10