Work

Provocation in advertising: A conceptualization and an empirical assessment

Year: 1997

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(97)00002-5

Authors: Richard Vézina, Olivia Paul

Institution: Université de Sherbrooke

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076977965

FWCI: 6.251

Cites: 52

Cited by: 118

Related to: 10