Examining Perceived Risk and Its Influence on Attitudes: A Study on Private Label Consumers in Turkey
Year: 2013
Type: article
Study design: Observational Study
Abstract: This study aims to examine perceived risk and its impact on consumers' attitudes towards private label brands. In order to achieve this aim, a field research was conducted on private label consumers in Turkey. 413 consumers attended the survey. According to the findings, the dimensions of the perceived risk towards private labels were determined as “financial risk”, “physical risk”, and “social risk”. The perceived risk consisting of these dimensions has a negative influence on the attitudes towards private labels. In addition, negative correlations were found between each risk dimension and attitudes.
Source: Asian Social Science
DOI: 10.5539/ass.v9n4p158
Authors: Yusuf Arslan, Fatih Gecti, Hayrettin Zengin
Institutions: Sakarya University, Yalova University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2076982094