Work

BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC): A Case Study of Player’s Cigarette Brand Marketing

Year: 2005

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2005.10639211

Authors: Timothy Dewhirst, Brad Davis

Institutions: University of Saskatchewan, Wilfrid Laurier University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2077045161

FWCI: 12.71

Cites: 31

Cited by: 88

Related to: 10