Work

Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth

Year: 2007

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.2501/s0021849907070341

Authors: Tali Te’Eni-Harari, Shlomo I. Lampert, Sam Lehman-Wilzig

Institution: Bar-Ilan University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2077054967

FWCI: 9.445

Cites: 64

Cited by: 60

Related to: 10