Work

Visualizing E-Brand Personality: Exploratory Studies on Visual Attributes and E-Brand Personalities in Korea

Year: 2005

Type: article

Source: International Journal of Human-Computer Interaction

DOI: 10.1207/s15327590ijhc1901_3

Authors: Su-e Park, Dongsung Choi, Jinwoo Kim

Institutions: Yonsei University, Seoul Women's University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2077081571

FWCI: 7.651

Cites: 65

Cited by: 70

Related to: 10