Work

Uneeda Biscuit: The First Consumer Package?

Year: 1997

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/027614679701700208

Author: Diana Twede

Institution: Michigan State University

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2077089774

FWCI:

Cites: 5

Cited by: 10

Related to: 10