Work

A Two‐Period Repeated Game Advertising Investment Model for Oligopolistic Markets with an Application to the Beer Industry*

Year: 1995

Type: article

Source: Decision Sciences

DOI: 10.1111/j.1540-5915.1995.tb01439.x

Authors: Pradeep K. Chintagunta, Naufel J. Vilcassim

Institutions: University of Chicago, University of Southern California

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2077325655

FWCI:

Cites: 18

Cited by: 6

Related to: 10