Internal branding process: key mechanisms, outcomes and moderating factors
Year: 2011
Type: article
Study design: Observational Study
Source: European Journal of Marketing
Authors: Khanyapuss Punjaisri, Alan Wilson
Institutions: University of Hull, University of Strathclyde
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2077544330