Work

Truths, Half-Truths, and Deception: Perceived Social Responsibility and Intent to Donate for a Nonprofit Using Implicature, Truth, and Duplicity in Print Advertising

Year: 2007

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367360202

Authors: Kevin J. Shanahan, Christopher D. Hopkins

Institutions: Clemson University, The University of Texas at Tyler

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2077545202

FWCI: 4.723

Cites: 68

Cited by: 41

Related to: 10