Work

An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty

Year: 1993

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569310043179

Author: Fred Selnes

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2077627952

FWCI: 2.035

Cites:

Cited by: 917

Related to: 10