Work

Here Today, Gone Tomorrow: Consumer Reactions to Perceived Limited Availability

Year: 2012

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679200207

Authors: Sang-Eun Byun, Brenda Sternquist

Institutions: Auburn University, Michigan State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2077964142

FWCI: 8.221

Cites: 44

Cited by: 62

Related to: 10