Work

Effects of pricing and promotion on consumer perceptions: it depends on how you frame it

Year: 2005

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2005.01.002

Authors: Peter R. Darke, Cindy M.Y. Chung

Institutions: University of British Columbia, Nanyang Technological University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2078034182

FWCI: 37.02

Cites: 39

Cited by: 340

Related to: 10