Work

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

Year: 2006

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.43.4.564

Authors: Timothy M. Smith, Srinath Gopalakrishna, Rabikar Chatterjee

Institutions: University of Minnesota, University of Missouri, University of Pittsburgh

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2078286973

FWCI: 21.06

Cites: 14

Cited by: 159

Related to: 10