Work

Marketing: Concept and Function

Year: 1989

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000000560

Author: Leslie Bernard Trustrum

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2078445386

FWCI:

Cites: 10

Cited by: 54

Related to: 10