Work

Regulation of soft issues in advertising in Confucian societies: a comparative examination

Year: 2009

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555850910926254

Authors: Zhihong Gao, Joe H. Kim

Institution: Rider University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2078465227

FWCI: 4.148

Cites: 43

Cited by: 8

Related to: 10