Work

Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking

Year: 2009

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/02652320910988302

Authors: Yaowalak Poolthong, Rujirutana Mandhachitara

Institution: Pennsylvania State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2078574753

FWCI: 12.42

Cites: 77

Cited by: 262

Related to: 10