Work

Developing Marketing Strategy in the Not‐for‐profit Sector

Year: 1992

Type: article

Source: Library Management

DOI: 10.1108/01435129210016618

Authors: Gareth Smith, Jim Saker

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2078698385

FWCI: 4.234

Cites: 27

Cited by: 30

Related to: 10