Work

Charitable programs and the retailer: do they mix?

Year: 2000

Type: article

Source: Journal of Retailing

DOI: 10.1016/s0022-4359(00)00032-4

Authors: Pam Scholder Ellen, Lois A Mohr, Deborah J Webb

Institutions: Georgia State University, University of West Georgia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079192694

FWCI: 14.71

Cites: 21

Cited by: 830

Related to: 10