Work

Print advertising: Executional factors and the RPB Grid

Year: 2011

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2011.01.006

Authors: Bruce A. Huhmann, George R. Franke, David L. Mothersbaugh

Institutions: New Mexico State University, University of Alabama

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079210253

FWCI: 1.855

Cites: 18

Cited by: 15

Related to: 10