Work

Achieving market segmentation from B2B sectorisation

Year: 2008

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858620810901220

Author: Lyndon Simkin

Institution: University of Warwick

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079220111

FWCI: 13.11

Cites: 24

Cited by: 50

Related to: 10