Work

Revisiting Kubler-ross’s Five Stages of Grief: Some Comments on the Iphone 5

Year: 2013

Type: article

Abstract: Following the recent launch of Apple's fifth generation of the iPhone product line, this study specifically looks at the feedback from consumers who experience grief as a result of a let-down in anticipation.This study randomly extracts some useful consumer comments from online forums, reviews and Tumblr illustrations.From these findings, this study provides some comments on its possible implications for market leaders of establish brand names.

Source: Journal of Social Sciences

DOI: 10.3844/jssp.2013.11.13

Author: Lim

Institution: Monash University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2079350477

FWCI: 1.468

Cites: 6

Cited by: 11

Related to: 10