Work

Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation

Year: 2009

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.46.6.725

Authors: Xiaoyan Deng, Barbara E Kahn

Institution: The Ohio State University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079527744

FWCI: 17.63

Cites: 37

Cited by: 244

Related to: 10