Work

The impact of new product launch strategies on competitive reaction in industrial markets

Year: 2002

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/1540-5885.1920159

Authors: Marion Debruyne, Rudy Moenaertb, Abbie Griffinc, Susan Hartd, Erik Jan Hultinke, Henry Robben

Institutions: Ghent University, Nyenrode Business University, Delft University of Technology, University of Illinois Urbana-Champaign, University of Strathclyde

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079537649

FWCI: 22.78

Cites: 70

Cited by: 164

Related to: 10