Work

Exploring the disseminating behaviors of eWOM marketing: persuasion in online video

Year: 2012

Type: article

Source: Electronic Commerce Research

DOI: 10.1007/s10660-012-9091-y

Authors: Jung-Kuei Hsieh, Yi-Ching Hsieh, Yu-Chien Tang

Institution: National Central University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079545491

FWCI: 35.87

Cites: 74

Cited by: 174

Related to: 10