Work

Advancing means–end chains by incorporating Heider's balance theory and Fournier's consumer–brand relationship typology

Year: 2004

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20006

Author: Arch G. Woodside

Institution: Boston College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079664281

FWCI: 9.896

Cites: 15

Cited by: 75

Related to: 10