Work

Understanding cultural influence on price perception: empirical insights from a SEM application

Year: 2011

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421111181831

Author: Juan (Gloria) Meng

Institution: Minnesota State University, Mankato

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079897948

FWCI: 4.635

Cites: 41

Cited by: 26

Related to: 10