Work

Evaluation of search, experience and credence attributes: role of brand name and product trial

Year: 2002

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420210451616

Authors: Srini S. Srinivasan, Brian D. Till

Institutions: Drexel University, Saint Louis University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079944618

FWCI: 11.8

Cites: 41

Cited by: 119

Related to: 10